Well, now we know who it was that came to dinner yesterday. Apparently getting a Daily Deviant on www.DeviantArt.com will drive traffic to your door--and right into your living room.
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That's not why I signed up at deviantart though. I really just wanted a place to stick my weird eyeball art where it might be appreciated.
After I finished up with Ian's website I thought it would be a good audience for his steampunk wallpaper offerings, so I posted one of those a while back. It turns out that today it was nominated for a Daily Deviant, which puts it into view of thousands of eager eyeballs. Ian's site has been under heavy load all day, and mine has been getting a nice bump through the reciprocal links.
I'm sure my Deviant friends filing through are the perfect demographic for Ian's books -- after all, if they liked his wallpaper enough to visit his site, they're probably science fiction fans, and who better to read a science fiction novel than a fan? Though in retrospect it would have been wiser to time adding his wallpaper to the site until just before his book release, but then you never know when something like this will happen. That's the nature of using PR as marketing, it can be very unpredictable. Not that I'm complaining, it's just that I feel more comfortable with predictable marketing successes.
I'd like to take the credit for being a PR genius, but I had no idea it was coming (damn you, Radical Transparency!). I mean, I thought I might get some traffic by joining deviantArt, but I'm flattered at the response the designs have been getting.
Now if you'll excuse me, I need to find some more organizations to belong to. Which is the one where all the members need me to design them new websites?
