Who the hell are you?
What is your brand identity? Simply put, it is the public face you present to your audience. Everything that your clients see from you is a part of your brand identity. It's not just your brochure or website, but your business cards, letterhead, proposals and advertisements.

Your potential clients should recognize your website as yours from seeing your business card. They should be able to tell what kind of a company you are. Are you funny and quirky, or conservative and professional? Technical, or creative? Think of keywords that describe you and that's what your design should convey.
7 Rivers Web / Brand Identity
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7 Rivers Web
Brand Identity
7RW needed a professional and high-end brand identity for their start-up web development company. 3232 Design delivered a multi-use logo and brand standards to keep 7RW at the front of their market.
An archive copy of the 3232 Design site as it stood in 2008-2011 (ColdFusion + Flash; the Flash runs in Ruffle). Today: steampunkdesign.com · the history